1,2 million euros: GDPR fine against AOK
Expensive data breach: The million dollar fine for the AOK should sensitize all companies. Email marketing has to adhere meticulously to the provisions of the GDPR - otherwise it will be expensive. The data protection officer of the state of Baden-Württemberg has imposed a fine of 1,2 million euros on the AOK Baden-Württemberg. The reason for the fine was the use of personal data of 500 people as part of an email marketing campaign, although the data subjects had not consented to its use for advertising purposes. Obligation to report data breaches Sending newsletters or marketing e-mails plays a central role in almost every company….