Measures against malicious advertising software
The Dark Side of Adware: Measures Against Malicious Advertising Software. Cyber criminals can exploit weaknesses in the verification process of the advertising network or weaknesses in a user's browser to deliver dangerous links or malware. SMEs in particular should be more careful. Adware or ad-supported software is not inherently malicious as a source of income for free service providers, although it has often become synonymous with malvertisement. Non-malicious adware collects data with the consent of the user. For example, users can consent to downloading the free version of an application that displays ads instead of the paid, advertising-free version. To…