Expensive data breach: The million dollar fine for the AOK should sensitize all companies. Email marketing has to stick meticulously to the provisions of the GDPR - otherwise it will be expensive.
The data protection officer of the state of Baden-Württemberg has imposed a fine of 1,2 million euros on the AOK Baden-Württemberg. The reason for the fine was the use of personal data of 500 people as part of an e-mail marketing campaign, although the persons concerned had not consented to its use for advertising purposes.
Obligation to report data breaches
Sending newsletters or marketing e-mails plays a central role in almost every company. This makes it all the more important to adequately implement the requirements of the General Data Protection Regulation (GDPR). An essential part of the obligations under the GDPR is the (potential) official reporting obligation under Articles 33 and 34 in the event of a data breach ...
More on this at com-professional.de