SMEs: 75 percent fear loss of reputation after an attack
Through cyber attacks on large companies and SMEs: Around 75 percent fear a loss of reputation (SMEs 74 percent) through an attack, but not even 10 percent protect their assets for this reason. This can quickly cost reputation and customer trust. The Kaspersky study shows the discrepancy: the top 3 reasons for protective measures do not match the top 3 feared effects. The most feared damage is financial impact and loss of reputation and customer trust. However, the main reasons for cybersecurity measures are to protect business continuity, data and customers. Protection reason and effects differ The main reasons for the implementation of cyber protection measures…